Market segments are defined as
A) specific sections in a retail store where a particular product can be found.
B) distinctions between media connectors and non-media connectors.
C) categories of media organizations identified by region served.
D) groups of consumers with identifiable, shared characteristics.
E) fractional estimates of a product's newsworthiness relative to its competition.
D
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Sigma Inc. has 2,000 Type-A accounts, each requiring 35 calls per year, and 1,000 Type-B accounts, each requiring 15 calls per year. What is the sales force's workload?
A) 15,000 calls B) 35,000 calls C) 70,000 calls D) 85,000 calls E) 95,000 calls
What is the term for a medium's ability to convey a message through several informational cues?
A) Formality B) Straightforwardness C) Cost D) Urgency E) Richness