What is the term for a medium's ability to convey a message through several informational cues?
A) Formality
B) Straightforwardness
C) Cost
D) Urgency
E) Richness
E
Explanation: E) Richness is a medium's ability to (1 ) convey a message through more than one informational cue (visual, verbal, vocal), (2 ) facilitate feedback, and (3 ) establish personal focus.
Business
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A(n) _____ designates the channel to be used, the specific vehicles, and the insertion dates of advertising
a. advertising response function b. media schedule c. AIDA plan d. ad outline
Business
Refer to the scenario above. Balance the line according to the longest operation rule. What is the efficiency of your line balance?
A) 85.66% B) 90.28% C) 88.14% D) 83.88%
Business