A(n) _____ designates the channel to be used, the specific vehicles, and the insertion dates of advertising
a. advertising response function
b. media schedule
c. AIDA plan
d. ad outline
ANSWER: b
A media schedule designates the medium or media to be used, the specific vehicles, and the insertion dates of the advertising. There are four basic types of media schedule: continuous, flighted, pulsing, and seasonal.
Business
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A follow-up analysis of a capital investment after it is implemented is called a
A) capital investment review. B) profitability analysis C) post audit. D) peer review.
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