"The person saved the child." Why is the language
used in the preceding quote ineffective?
a. It is written in passive form.
b. It is abstract.
c. It uses fillers.
d. It uses clichés.
b
Communication & Mass Media
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What is a program-length commercial disguised as a newscast or entertainment called?
A) product placement B) branding effort C) infomercial D) stealth ad
Communication & Mass Media
______ is the term that describes a behavior that leads to opinion “echo chambers.”
A. Information silos B. Agenda setting C. Framing D. Partisan selective exposure
Communication & Mass Media