What is a program-length commercial disguised as a newscast or entertainment called?
A) product placement
B) branding effort
C) infomercial
D) stealth ad
Answer: C
Communication & Mass Media
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Personal constructs include our individual ethnic make-up among other things
Indicate whether the statement is true or false
Communication & Mass Media
Individuals’ appearances in news media self-promotions generally will not amount to appropriation unless
a. a photograph is included. b. the individual is identified by name. c. the promo is published or broadcast more than once. d. an endorsement is implied.
Communication & Mass Media