What is a program-length commercial disguised as a newscast or entertainment called?

A) product placement
B) branding effort
C) infomercial
D) stealth ad

Answer: C

Communication & Mass Media

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Personal constructs include our individual ethnic make-up among other things

Indicate whether the statement is true or false

Communication & Mass Media

Individuals’ appearances in news media self-promotions generally will not amount to appropriation unless

a. a photograph is included. b. the individual is identified by name. c. the promo is published or broadcast more than once. d. an endorsement is implied.

Communication & Mass Media