Which of the following is an appropriate example of a specific purpose for a speech to persuade?
a. At the end of my speech, the audience will be able to list the steps of a golf swing.
b. At the end of my speech, the audience will be able to explain the three steps in making brownies.
c. At the end of my speech, the audience will understand the process of nuclear fusion.
d. At the end of my speech, the audience will believe that the handicapped need better access on campus.
d
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The process of seeing if an organization is ready for an IMC campaign is called ________
A) a communications audit B) quantitative research C) an IMC audit D) focus group research E) a reality check
"Today, we will first look at the problems associated with over-prescription of the drug Ritalin and then we'll look at some possible solutions" answers which of these listener questions?
A) ?What's this about? B) ?Why should I listen? C) ?Why should I listen to you? D) ?What will you cover? E) ?What's in it for me?