The process of seeing if an organization is ready for an IMC campaign is called ________
A) a communications audit
B) quantitative research
C) an IMC audit
D) focus group research
E) a reality check
Answer: C
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According to recent research on Hispanics and social media, which of the following is true?
A) They are more than twice as likely to use social media than their non-Hispanic counterparts. B) They would like to use social media more, but feel unable to do so. C) They are far less likely to use social media than their non-Hispanic counterparts. D) They have grown up with an inherent distrust of social media. E) Social media is the "next big thing" with this key demographic.
The following sentence uses inclusive language
Marcia O'Brien, a female firefighter, gave a 15 minute presentation on fire safety to the children on the tour. Indicate whether the statement is true or false