Irina struggled to pay attention to Chad's speech because she was nervous about an upcoming job interview. What kind of noise was Irina experiencing?

a. Verbal noise
b. Non-verbal noise
c. Physical noise
d. Psychological noise

Answer: d. Psychological noise

Communication & Mass Media

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The _____ stage of the relationship model sees the weakening of bonds between the parties and represents the downside of the relationship progression

A) involvement B) intimacy C) repair D) deterioration

Communication & Mass Media

A preemptive strategy ad:

a. is a simple description of a key characteristic of the product b. is descriptive but it also makes a claim for superiority c. identifies something that the product has that all the competitors lack d. focuses attention more on the consumer’s mind than the product itself

Communication & Mass Media