A preemptive strategy ad:
a. is a simple description of a key characteristic of the product
b. is descriptive but it also makes a claim for superiority
c. identifies something that the product has that all the competitors lack
d. focuses attention more on the consumer’s mind than the product itself
b. is descriptive but it also makes a claim for superiority
Communication & Mass Media
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Public relations advocacy includes all of the following EXCEPT
A) astroturfing. B) labeling. C) lobbying. D) political communication.
Communication & Mass Media
By studying public speaking, you can potentially benefit in all of the following areas EXCEPT
A) social abilities. B) academic skills. C) career skills. D) conflict resolution.
Communication & Mass Media