Who is credited with coining the term public relations counsel?

What does making concessions demonstrate to the other negotiators?

a. It demonstrates an unwillingness to change the offer. b. It demonstrates a desire to get the negotiations started. c. It demonstrates a willingness to be cooperative and to continue the bargaining. d. It demonstrates a willingness to give in to anything they want.

The public relations practitioner's role as a relationship manager

A) can involve the delivery of unpopular truths B) resolves the misleading question of whether one should serve as an advocate or as an objective observer C) can mean that sometimes it is necessary to be an advocate D) All of the above E) None of the above