A(n) ________ organization is highly adaptive, loose, and flexible

In the context of planning, a different ___________ plan is created.

A. evaluation B. alternative C. contingency D. selection E. decision

Mark tried a new fruit-flavored beverage and thought it was awful. He was especially disappointed because he had liked the dried-fruit snacks marketed under the same brand name. Now he wasn't sure he even wanted to buy the snacks he had liked before. This highlights a problem in branding known as:

a. new brands b. co-mingled brands c. undifferentiated brands d. approximated brands e. brand dilution