The option, in a convertible bond, to convert the bond to shares of common stock.

According to the text, which of the following statements about the characteristics of the elements in the promotional mix is true?

a. The fastest feedback occurs with personal selling. b. The mode of communication for sales promotion is usually direct and personal. c. A large audience is best reached with personal selling. d. Control over message content is greatest when public relations is used.

When marketers use evocative images or music, what step in the AIDA plan is being developed?

A) Attention B) Interest C) Action D) Desire E) Interactivity