In advertising, ethics is about the process of selecting _______________ when writing, designing, or placing advertisements
a. one moral value over another
b. one preferred customer over another
c. one ethical system over another
d. the highest quality
a
Communication & Mass Media
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"Attitudes" constitute _________ units of feeling which affect
listening. A.) the smallest B.) the largest C.) the intermediate D.) the most emotional E.) the most logical
Communication & Mass Media
"The average woman in the United States read 14 books in the past 12 months, compared with the nine books read by the average man." What type of evidence is used in this example?
a) Testimony b) Definition c) Statistics d) Story e) Opinion
Communication & Mass Media