List and briefly define the eight basic components of communication identified in the text.
What will be an ideal response?
- Source/sender: the creator of the message
- Message: the communication created by the source
- Interference/noise: anything that changes the meaning of an intended message
- Channel: the means by which messages flow between sources and receivers
- Receiver: the individual who analyzes and interprets the message
- Feedback: the response to a message that a receiver sends back to a source
- Environment: the psychological and physical surroundings in which communication occurs
- Context: the psychological and physical surroundings in which communication occurs
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According to more recent research on newcomer socialization, _______________ are just as important in the role development process as the supervisor and subordinate.
A. peers B. family members C. vendors D. professors
The innovation in the way Pears’ soap marketed its product was that it was the first to use which of the following?
A. a print ad B. a catch phrase C. word of mouth D. a brand name