The innovation in the way Pears’ soap marketed its product was that it was the first to use which of the following?

A. a print ad
B. a catch phrase
C. word of mouth
D. a brand name

D. a brand name

Communication & Mass Media

You might also like to view...

A few minutes remain in the class period. The teacher assigns a student to stand before the class and give a brief speech on effective study habits. What method of delivery is utilized in this situation?

A) impromptu speaking B) manuscript speaking C) memorized speaking D) extemporaneous speaking

Communication & Mass Media

The chairman of a manufacturing company calls for a general staff meeting to discuss the process of operations. He asks the senior managers to skip the introduction part and move straight to the main topic of discussion

The chairman's attitude shows he is more focused on a. tasks. b. persons. c. communication. d. relationship.

Communication & Mass Media