Explain how researchers choose between using quantitative and qualitative research methods.

What will be an ideal response?

Answers will vary

Communication & Mass Media

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A call to action is an appropriate conclusion for an informative speech

Indicate whether the statement is true or false

Communication & Mass Media

The most important consideration in preparing any type of advertising copy is __________

a. credibility of the audience b. effectiveness in achieving your purpose c. humor in the message d. none of the above

Communication & Mass Media