The most important consideration in preparing any type of advertising copy is __________

Which approach to wellness sees illnesses as hot or cold?

a. Magico-religious or personalistic b. Biomedical or Western c. Integrative and complementary d. Holistic or naturalistic

You are trying to persuade an audience that animals should not be used for research purposes. You provide horror stories about animals that were abused and died unnecessarily. The members of your audience understand the narratives, but they do not believe them. In this instance, you have provided evidence, but not proof.

Answer the following statement true (T) or false (F)