Which of the following is the dominant form of price-oriented promotions?

According to the text _____ is the key component in developing successful marketing strategies and avoiding major marketing blunders in the international marketing environment.

Fill in the blank(s) with the appropriate word(s).

________ are customers who have high satisfaction but high switching rates as well

A) Loyalists/Apostles B) Defectors/Terrorists C) Mercenaries D) Hostages