According to the text _____ is the key component in developing successful marketing strategies and avoiding major marketing blunders in the international marketing environment.

When managing a crisis via social media, what is the rule of thumb?

A) Develop a "dark" website in advance of a crisis. B) Sync all Twitter accounts so that you are the only spokesperson. C) Abandon mainstream media and devote all attention to social media. D) Communicate well with mainstream media and monitor social media 24/7.

Job burnout is most common in employees who _____

a. must work primarily alone b. operate delicate instruments or expensive machinery c. deal extensively with other human beings who are troubled or having problems d. work in dangerous occupations e. are in top-management positions where large numbers of people or money are controlled