People with high self-esteem are more likely to give you honest

When a firm intentionally designs advertisements or marketing campaigns to capitalize on a major sporting event, such as the Olympics, it is:

A) stealth marketing B) direct ambush marketing C) incidental ambush marketing D) indirect ambush marketing

It is of little use for marketing managers to use a survey designed in-house to better understand the customer base

Indicate whether the statement is true or false