When a firm intentionally designs advertisements or marketing campaigns to capitalize on a major sporting event, such as the Olympics, it is:
A) stealth marketing
B) direct ambush marketing
C) incidental ambush marketing
D) indirect ambush marketing
B
Business
You might also like to view...
List and briefly explain the advantages and disadvantages of a sole proprietorship
What will be an ideal response?
Business
Supervoting shares of common stock provide shareholders with ten times the voting power of ordinary shares of common stock
Indicate whether the statement is true or false
Business