A market leader on the look out for more usage from existing customers should focus on increasing the frequency of consumption and ________
A) decreasing the product price
B) the product line
C) the amount of consumption
D) decreasing production turnover time
E) diversifying into unrelated markets
C
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In which of the following situations is the marketer selling an idea, rather than a service or good?
A. The Green Party holds a press conference to let the public know its views on capital punishment. B. Charity organization Friends of Families publicizes it charitable activities in African countries to collect funds. C. Skin-So-Soft Salons offer consultations to help customers determine their skin type and the products best suited for their skin. D. GreenLawns is a private school that focuses on arts and humanities in addition to traditional subjects. E. Bluegray Jeans markets its jeans using a famous actor in its advertisements, to convey an impression of ruggedness and durability.
Insert three blank lines between the complimentary close and the sender's typed name
Indicate whether the statement is true or false.