In which of the following situations is the marketer selling an idea, rather than a service or good?
A. The Green Party holds a press conference to let the public know its views on capital punishment.
B. Charity organization Friends of Families publicizes it charitable activities in African countries to collect funds.
C. Skin-So-Soft Salons offer consultations to help customers determine their skin type and the products best suited for their skin.
D. GreenLawns is a private school that focuses on arts and humanities in addition to traditional subjects.
E. Bluegray Jeans markets its jeans using a famous actor in its advertisements, to convey an impression of ruggedness and durability.
Ans: A. The Green Party holds a press conference to let the public know its views on capital punishment.
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