List nine guidelines for using presentation aids

What will be an ideal response?

1. Rehearse with you presentation aids.
2. Make eye contact with your audience, and not with your presentation aids.
3. Explain your presentation aids.
4. Do notpass objects among members of your audience.
5. Use animals with caution.
6. Use handouts effectively.
7. Time the use of visuals to control your audience's attention.
8. Use technology effectively.
9. Remember Murphy's Law.

Communication & Mass Media

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The first three phases in the process of turning a new technology into a successful mass media industry include all of the following EXCEPT

A) Inspiration – the spark of an idea about a new way to communicate, i.e., a new medium. B) Invention – creating new equipment and/or processes needed to operate a new medium. C) Entrepreneurship – developing a viable way to make money from a new mass medium. D) Industry – imitators arise to compete with the pioneers in the new medium.

Communication & Mass Media

The completion of tactics helps to fulfill measurable ________

A) goals B) focus groups C) tactics D) audits E) objectives

Communication & Mass Media