The first three phases in the process of turning a new technology into a successful mass media industry include all of the following EXCEPT

A) Inspiration – the spark of an idea about a new way to communicate, i.e., a new medium.
B) Invention – creating new equipment and/or processes needed to operate a new medium.
C) Entrepreneurship – developing a viable way to make money from a new mass medium.
D) Industry – imitators arise to compete with the pioneers in the new medium.

Answer: A