Which of the following is a lifestyle influence that shapes customer needs?

A company's strategy should

A. be changed only in response to major crises or dramatic events. B. never be incremental. C. be a work in progress. D. be a one-time event.

Sometimes people fail to act creatively because they define their current problems simply as variations on their past problems. When people restrict their decision making in this way, they are falling prey to which of the following?

A) Perceptual stereotyping B) Subdivision C) Janusian thinking D) Morphological synthesis