What was the major result of the Armstrong and Merrit Investigations?

A company can take several steps to improve the quality of its marketing intelligence. Which of the following best describes the practice used by McDonald's when it sent pseudo customers to assess stores' internal speed standards?

A) training and motivating the sales force to spot and report new developments B) motivating intermediaries to pass along important intelligence C) networking externally D) purchasing information from outside research firms and vendors E) using the sales information system to get accurate sales reports

Which of the following can become a benefit of the social media environment for the organization?

A) Online rumors B) False information C) Attacks on the company's reputation D) Customers who feel they have been treated unfairly E) Suggestions for product improvement