Which of the following can become a benefit of the social media environment for the organization?
A) Online rumors
B) False information
C) Attacks on the company's reputation
D) Customers who feel they have been treated unfairly
E) Suggestions for product improvement
Answer: E
Explanation: E) For all the benefits they bring to business, social media and other communication technologies have created a major new challenge: responding to online rumors, false information, and attacks on a company's reputation. Customers who believe they have been treated unfairly like these sites and tools because they can use the public exposure as leverage. Many companies appreciate the feedback, too, and many actively seek out complaints to improve their products and operations.
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A) full access to globalized media B) emphasis on social connectedness in its culture C) letter writing replaced by SMS messages D) high household income
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A) collective reality B) individual reality C) sociopsychological processes D) psychological structures