Market value is the
A) same as market price.
B) actual closed price.
C) market price minus sales price.
D) most probable price.
Answer: D) most probable price.
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Market difference testing holds that within a product market, there are different types of consumers who have dissimilar requirements, and these differences can be the bases of marketing strategies
Indicate whether the statement is true or false
The steps in customer oriented pricing are beneficial in that they:
a. help distinguish between "carriage trade" and "bargain basement" customers b. serve as a decision-making framework for pricing in the high-tech environment c. allow the marketer to make a quick and easy pricing decision d. provide the marketer with a greater understanding of the customer's cost limitation e. ensure profitability based on cost versus price