The steps in customer oriented pricing are beneficial in that they:
a. help distinguish between "carriage trade" and "bargain basement" customers
b. serve as a decision-making framework for pricing in the high-tech environment
c. allow the marketer to make a quick and easy pricing decision
d. provide the marketer with a greater understanding of the customer's cost limitation
e. ensure profitability based on cost versus price
b
You might also like to view...
RSVP was designed for
a. accessing web pages b. securely transmitting and receiving web content c. remote access and login capabilities d. reserving resources in a network
Which of these statements is false?
a. A ratio can be computed from any pair of numbers. b. Given the large quantity of variables included in financial statements, a very long list of meaningful ratios can be derived. c. Comparing ratios computed from income statement and balance sheet numbers can create difficulties due to the timing of the financial statements. d. Financial ratios are usually expressed in percent or times. e. In vertical analysis, a figure from this year's statement is compared with a base selected from the prior statement.