The Internet's powerful capabilities and increasing importance have resulted in a backlash that manifests itself in various ways. Giving examples, explain how this statement is true

What will be an ideal response?

The Internet has become a powerful tool whose capabilities are not yet fully explored. Since it has multifaceted applications, there is a considerable backlash based on what it can and cannot do. For example, the Chinese government, alarmed by the free flow of information across the Internet, closely monitors the content on Web sites that its citizens access. In addition, policy makers in some countries are concerned about U.S. control of the Internet. The nonprofit Internet Corporation for Assigned Names and Numbers (Icann) is based in Marina del Ray, California. Icann maintains a database of Web addresses, approves new suffixes for Web addresses and performs other behind-the-scenes procedures that are critical for keeping the Internet functioning properly. Icann's advisory body includes international members, but the U.S. Department of Commerce (USDC) retains veto power over all decisions. For example, after Icann tentatively approved the domain name.xxx for pornography sites, USDC blocked the decision. Recently, China, India, Brazil, and the EU have taken the position that since the Internet is global, no single country should be in control. Accordingly, these nations are seeking to have the United Nations assume a role in Internet governance. Privacy is another issue. As companies become more adept at using the Internet to gather, store, and access information about customers, privacy issues are becoming a focal point of concern among policy makers and the general public. In the EU, for example, a privacy protection directive was established.

Business

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Indicate whether the statement is true or false

Business

Marketers are most effective when they appeal to ________ rather than when they ________

A) short-term needs; focus on long-term needs B) teenagers; target older people C) existing wants; attempt to create new ones D) emotions; appeal to actual needs E) the mass market; appeal to market segments

Business