Marketers are most effective when they appeal to ________ rather than when they ________
A) short-term needs; focus on long-term needs
B) teenagers; target older people
C) existing wants; attempt to create new ones
D) emotions; appeal to actual needs
E) the mass market; appeal to market segments
C
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According to the Fortune magazine's ranking of the global 500 companies for 2014, the largest corporation based on revenues is:
A) Exxon Corporation. B) Toyota Motors. C) Royal Dutch Shell. D) General Electric. E) Walmart stores.
What is the objective in the final stage of the interview process?
A) To eliminate unqualified candidates B) To determine which candidate is the best fit C) To sell the candidate on the advantages of the organization D) To allow the candidate to meet people they will be working with E) To discuss salary and benefit requirements