In the 2degrees case study, the main effectiveness of the new analytics system was in dissuading potential churners from leaving the company

When Coca-Cola determines the bottled-water competitors for its Dasani brand by identifying the products or sets of products with which a brand competes and which function as close substitutes, it is determining Dasani's ________

A) customer-focused value proposition B) points-of-parity C) points-of-difference D) category membership E) brand mantra

Investment decisions generally refer to the items that appear on the ________

A) left-hand side of the balance sheet, and financing decisions relate to the items on the right-hand side B) right-hand side of the balance sheet, and financing decisions relate to the items on the left-hand side C) right-hand side of the balance sheet, and financing decisions relate to the items on the income statement D) left-hand side of the balance sheet, and financing decisions relate to the items on the income statement