When Coca-Cola determines the bottled-water competitors for its Dasani brand by identifying the products or sets of products with which a brand competes and which function as close substitutes, it is determining Dasani's ________
A) customer-focused value proposition
B) points-of-parity
C) points-of-difference
D) category membership
E) brand mantra
D
Business
You might also like to view...
Joanna, a local farmer, is affected by the operations of Wooster Inc. because she buys the products manufactured by the company. This indicates that Joanna is a _____.
A. stakeholder B. change steward C. strategic architect D. business ally E. strategic partner
Business
What are the issues and problems related to sales promotion in different parts of the world?
What will be an ideal response?
Business