Ads are ultimately meant to ______.
A. entertain
B. inform
C. persuade
D. direct action
D. direct action
Communication & Mass Media
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________ can be demonstrated by conveying honesty and sincerity
Fill in the blank(s) with the appropriate word(s).
Communication & Mass Media
The types of ads that PR writers are likely to be called on to write are house ads, issue ads, program ads and a mix of information and advertising—the special section
Indicate whether the statement is true or false
Communication & Mass Media