Ads are ultimately meant to ______.

A. entertain
B. inform
C. persuade
D. direct action

D. direct action

Communication & Mass Media

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________ can be demonstrated by conveying honesty and sincerity

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

The types of ads that PR writers are likely to be called on to write are house ads, issue ads, program ads and a mix of information and advertising—the special section

Indicate whether the statement is true or false

Communication & Mass Media