The types of ads that PR writers are likely to be called on to write are house ads, issue ads, program ads and a mix of information and advertising—the special section
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Which of the following best describes the Transaction Model of Communication?
A. Terri is walking across campus to class. She looks up at the sky and thinks, "What a beautiful day!" B. Scott is driving to work. On the way, he passes his friend Matt. Scott honks and waves. Matt waves back to Scott. C. Daniel and Amy are studying together for an upcoming exam. Amy will ask Daniel a question, and he will provide a response. Then Daniel will ask Amy a question, and she will attempt to answer it. D. Andy calls his friend Tony to see if he would like to attend the big football game on Friday night. Tony agrees and they discuss their plans to meet up with some friends before the game.
Connecting a topic to a larger social issue is a good way to preview the topic
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