Heuristics can be used to explain why Madelyn always buys a specific brand of deodorant and why Ralph always buys whatever brand he happens to see first

How do marketers use customer relationship management (CRM) as a targeting tool?

What will be an ideal response?

A revenue that differs between alternatives and makes a difference in decision-making is called a(n)

a. sales revenue. b. incremental revenue. c. unavoidable revenue. d. irrelevant revenue.