How do marketers use customer relationship management (CRM) as a targeting tool?
What will be an ideal response?
ANSWER: Customer relationship management (CRM) entails tracking interactions with customers to optimize customer satisfaction and long-term company profits. Companies that successfully implement CRM tend to customize the goods and services offered to their customers based on data generated through interactions between carefully defined groups of customers and the company. CRM can also allow marketers to target customers with extremely relevant advertisements. A detailed and segmented understanding of customers can be advantageous. There are at least four trends that will lead to the continuing growth of CRM: personalization, time savings, loyalty, and technology.
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A parent company buys bonds on the open market that had been previously issued by its subsidiary. The price paid by the parent is less than the book value of the bonds on the subsidiary's records. How should the parent report the difference between the price paid and the book value of the bonds on its consolidated financial statements?
A) As a loss on retirement of the bonds B) As a gain on retirement of the bonds C) As an increase to interest expense over the remaining life of the bonds D) Because the bonds now represent intra-entity debt, the difference is not reported.
Which of the following would be considered ownership in severalty?
A. One property owned by several persons. B. Several properties owned by two persons. C. One property owned by one person. D. Several properties each owned by several people.