Explain why the "central tendency" of an interviewer can ruin a performance review.

For public relations practitioners, the most important lesson gained from the News of the World scandal is that:

A) Even Rupert Murdoch is not untouchable. B) Ethics in media are much different than ethics in public relations. C) Trust and brand reputation are fragile commodities. D) What is legal may not be ethical. E) The public is very forgiving.

What makes literal sound change to nonliteral sound and vice versa?

a. the actors b. the sound designer c. the dialogue d. the event context e. the event intensity