For public relations practitioners, the most important lesson gained from the News of the World scandal is that:
A) Even Rupert Murdoch is not untouchable.
B) Ethics in media are much different than ethics in public relations.
C) Trust and brand reputation are fragile commodities.
D) What is legal may not be ethical.
E) The public is very forgiving.
Answer: C
Communication & Mass Media
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The essential supposition of __________ stories is everything has occurred close to the time of the broadcast
a) immediate b) color c) conciseness d) correctness
Communication & Mass Media
When you show that you are interested in what another person has to say by being receiver ?oriented, receptive, and responsive to his/her message, you are demonstrating
a. openness. b. certainty. c. neutrality. d. supportiveness.
Communication & Mass Media