Which of the following is one of Holiday Inn's hotel areas that show a particularly strong impact on revenue per available room?

________ is the difference between the prospective customer's evaluation of all the benefits and all the costs of an offering and the perceived alternatives

A) Perceived usefulness B) Failure avoidance rate C) Total customer benefit D) Customer-perceived value E) Competitors' market share rate

A target market consists of a set of buyers who share common needs or characteristics that the company decides to serve

Indicate whether the statement is true or false