A target market consists of a set of buyers who share common needs or characteristics that the company decides to serve

One way in which a gift in a will may fail is that the devisee or legatee dies before the testator.

a. true b. false

Vintage, one of the largest companies in the United States, produces a vast range of goods which includes cameras, home appliances, and personal-care products

The company also competes vigorously in the services market by managing a number of hotels and hospitals. Vintage entered the real-estate industry in the last decade and proved to be a success in that field too. Considering the vast range of products and services Vintage sells, which sales-force structure would you consider appropriate for the company? Explain the reasons for your answer.