Business processes should never drive MIS choices and should be based on business strategies and goals.

Title insurance companies may

a. give rebates to brokers for referrals. b. give brokers preferential rates on their own purchases. c. charge brokers the same as others but make no effort to collect. d. do none of these.

Market segments that can be effectively reached and served are said to be ________

A) measurable B) accessible C) substantial D) actionable E) profitable