Market segments that can be effectively reached and served are said to be ________
A) measurable
B) accessible
C) substantial
D) actionable
E) profitable
B
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If the project sponsor never gives the project manager authority to make decisions and the project fails, which reason for failure below does this illustrate?
A. Problems with communications B. Problems with project deliverables C. Problems with the project process D. Problems with unforeseeable circumstances
Amy owned a collection of antique swords. Amy agrees to allow Mark to display the swords at
his office building at no charge. Mark picks up the swords, places them in the back seat of his car and drives to the building. He stops along the way, parks and locks his car, and goes into a store to buy something. When he returns, someone has broken into the car and stolen all of Amy's swords. Amy sues Mark for the value of the swords. In this situation: A) Mark is liable; he owed a duty of ordinary care, which he did not meet. B) Mark is not liable; he owed a duty of ordinary care, which he met by locking the doors of the car. C) Mark is liable; he owed a duty of utmost care, which he did not meet. D) Mark is liable; he is an insurer of Amy's swords. E) Mark is liable; he owed a duty of slight care, which he did not meet.