Creating A-plus value is primarily for external customers since many of these actions will not work for internal customers (employees)

Alcart Solutions is a large distributor of Aldor phones in Canada. The company distributes products to various retailers in the New Brunswick province. Recently Aldor received several complaints from its retailers that their orders are not delivered on time. This is an example of ________ conflict.

A) multichannel B) horizontal C) vertical D) intermediate E) parallel

The development of a personal selling philosophy most likely involves:

A) a full acceptance of the limits of the marketing concept B) a full appreciation of the tenets of the free enterprise system C) a desire to sell internationally D) assuming the role of a problem-solver in helping customers make complex buying decisions E) assuming the role of a competitor for customers' business