Marketing communicators should be good at ________ messages that take into account how the target audience ________ them
A) delivering; encodes
B) sending; encodes
C) encoding; decodes
D) retrieving; perceives
E) decoding; receives
C
Business
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A mortgage loan officer is found to have provided false documentation that resulted in a lower interest rate on a loan approved for one of her friends. The loan was subsequently added to a loan pool, securitized and sold. Which of the following risks applies to the false documentation by the employee?
A. Market risk. B. Credit risk. C. Operational risk. D. Technological risk. E. Sovereign risk.
Business
Discuss the function of citizen marketers. Provide some details about the different types of citizen marketers and their importance to the MPR process
What will be an ideal response?
Business