What are the elements of a direct-mail offer?
What will be an ideal response?
The offer strategy has five elements–the product, the offer, the medium, the distribution method, and the creative strategy. The direct-mail marketer also must choose five components of the mailing itself: the outside envelope, sales letter, circular, reply form, and reply envelope. A common direct marketing strategy is to follow up direct mail with an e-mail.
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Firms should report a loss due to write-down of inventory in the cost of goods sold account on the income statement
a. True b. False Indicate whether the statement is true or false
When you synthesize the data, you
A) study each fact in isolation to draw valid conclusions. B) look at each fact in combination with another fact to see if the findings reinforce your hypothesis. C) study all the facts you've gathered separately and in combination to see how they fit with other findings. D) tally the number of responses for each item in a questionnaire. E) use cross-tabulation to edit the data for consistency and accuracy.