When you synthesize the data, you
A) study each fact in isolation to draw valid conclusions.
B) look at each fact in combination with another fact to see if the findings reinforce your hypothesis.
C) study all the facts you've gathered separately and in combination to see how they fit with other findings.
D) tally the number of responses for each item in a questionnaire.
E) use cross-tabulation to edit the data for consistency and accuracy.
C
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The resignation of press secretary Jerald ter Horst under President Gerald Ford demonstrates that public relations professionals must believe in their bosses' decisions in order to serve them well
Indicate whether the statement is true or false
Which of the following examples best illustrates marketing myopia?
a. A text messaging company founded in a small town determines it has no competition because there are no other text messaging companies near-by. b. An established software company that believes start-ups pose no threat. c. A company that sells music devices such as the iPod or MP3 players believes cell phones will not affect their sales. d. None of the above are examples of market myopia. e. All of the above are examples of market myopia.