What is the Agenda Setting Hypothesis, and what is its implication for public relations practitioners?
What will be an ideal response?
It is the most significant and widely accepted view of how the mass media interact with society. It is
based upon the simple principle that the mass media do not tell the people what to think, but what to
think about. The major implication of this for public relations practitioners: Who tells the media
what to think about?
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Scholars Maxwell McCombs and Don Shaw are best known for their pioneering work focusing on
A) news conflict. B) agenda setting. C) visual communication. D) news scheduling.
The true value of a speech must be judged by ____
A) the degree of adaptation exhibited by the speaker B) the setting, which influences audience response C) the outcome for the speaker and the listeners D) the minimization of noise during the presentation