What are the characteristics of the kinds of high involvement exchanges that marketers in nonprofit organizations manage?
What will be an ideal response?
• Involve very elemental aspects of one's self-image
• Involve major personal or economic sacrifices
• Risk major personal or social costs if a wrong choice is made
• Involve a considerable amount of peer pressure for or against
You might also like to view...
Product planners need to consider products and services on three levels. At the second level, product planners must ________
A) offer additional product support and after-sale services B) identify the core customer value that consumers seek from the product C) turn the core benefit into an actual product D) find out how they can create the most satisfying brand experience E) define the problem-solving benefits or services that consumers seek
The first step in planning a presentation is to
A) consider your audience. B) ask yourself why you are giving this presentation. C) know what I want my audience to do or leave knowing. D) define your purpose.